Analytics
Go to Reports → Analytics to see how your store is doing: sales, visitors and what they look at.
Date Range
Use the buttons (Today, 7 Days, 30 Days, 90 Days) or pick two dates and click Go. Everything on the page updates.
E-commerce KPIs
The top section shows key business metrics for the selected period:
- Revenue — Total from orders in the period, leaving out pending and cancelled orders
- Orders — Number of those orders
- Conversion Rate — Percentage of unique visitors who placed an order.
- Avg Order Value (AOV) — Average revenue per order. Use this to measure upsell/cross-sell effectiveness
- Cart Abandonment — Percentage of shopping carts (with items) that didn't result in an order.
- Revenue / Visitor — Average revenue generated per unique visitor
Revenue & Orders chart
A combined bar/line chart showing daily revenue (bars) and order count (line). Revenue uses the left axis, orders the right axis.
Traffic Metrics
- Total Page Views — All page loads across the store
- Unique Visitors — Approximate count of distinct visitors (session-based)
- Most Popular Page — The page with the most views
- Avg Pages / Visitor — How many pages each visitor views on average
Additional Charts & Tables
- Traffic Overview — Daily page views and unique visitors with trend lines
- Top Pages / Top Products by Views — Bar charts of the most-viewed pages and products
- Devices — Desktop vs. mobile vs. tablet breakdown
- Browsers — Visitor browser distribution
- Top Referrers — Where your traffic is coming from
- All Product Views / All Page Views — Searchable, sortable tables with full detail
Other reports
The rest of the Reports group:
- Reports → Sales Tax, Reports → Nexus Tracker, Reports → Sales Map and Reports → Product Sales: see Tax Settings
- Reports → P&L, Reports → Balance Sheet, Reports → Year-End, Reports → Expense Report and Reports → Tax Summary come with Accounting (included on every plan): see Accounting